Strategic Mentorship · Issue No. 01
For Wedding Creatives & Pros Who Want More

You're talented. You're getting bookings. But deep down you know there's got to be a better way to grow your business.

02:00 A short note from Jay on what this is, who it's for, and how it works.

For photographers, videographers, celebrants, coordinators and other wedding pros quietly tired of undercharging, chasing leads, and second-guessing the next move. Ready for a clear plan and the confidence to charge what the work is actually worth.

— · —
Who You'd Be Working With

Two specialists. 35 years combined experience.

Jay Geering
Business Growth Expert

Jay Geering

Twenty years of building, running, and growing service-based businesses. Jay's work draws on sales psychology and NLP to cut through the noise of complexity. He helps wedding pros build a business that feels aligned with their actual potential, not the version they think they're supposed to chase.

Steve Tognazzini
Wedding Photographer & Lead-gen Expert

Steve Tognazzini

One of Australia's leading wedding photographer, with thirteen years in the industry and over 1000 weddings shot. Toga's mastered the art of systems and Meta ads, and now helps wedding pros (from photographers to celebrants) scale through done-for-you advertising. A father of five, he lives by example: building a business that fits a life, not the other way around.

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Sound familiar?

If you're struggling to grow, you're in the right place.

01.

You're undercharging, and you know it.

Your work is genuinely good, but you don't know how to charge what your worth. Every time you think about raising them, the doubt creeps in and you talk yourself back down.

02.

You're not attracting the leads you want.

Some months are great. Others are silent. You're tired of the emotional rollercoaster and inconsistancy, and want a more predicatble source of leads.

03.

You don't need motivation. You need a plan.

You've watched the podcasts and bought the courses. What you're actually missing is someone who can look at your business and tell you exactly what to do next. Step by step.

— · —

From the podcast

Episode 72  ·  With Jay Geering

Unlocking success: the role of self-worth.

Toga sits down with Jay, an expert in sales, mindset and growth, on building simple strategy for lasting success.

Episode 79  ·  With Jay Geering

From struggle to success: owning the mindset that grows your business.

Round two with Jay, exploring the internal beliefs quietly limiting how far your wedding business can go.

— · —

In their own words

01 Wedding Celebrant

I can't thank Jay enough. The moment we finished the call I thought to myself, that just changed my life. I'm so excited for what's to come.

Brittany Turner-Virgili
Brittany Turner-Virgili
Celebrant
02 Wedding Photographer

Jay gave me the confidence to launch ads and double my prices. Twenty-one new leads in seven days, five new clients booked. The numbers tell their own story.

Jack Ham
Jack Ham
Photographer
03 Photo & Video

Jay didn't just give me a plan. He reframed my mindset and gave me clarity on the steps to take. He's more than a coach. He's a great mentor.

Rhiley Murphy
Rhiley Murphy
Photographer / Videographer
04 Wedding Photographer

Jay helped me double my close rate by sharpening my sales and booking process. The result: over a hundred thousand in the next thirty days.

Steve Tognazzini
Steve Tognazzini
Photographer
The Next Step

Book a free business health check.

A focused, no-pressure call with Jay. Bring where you're at, what's not working, and where you'd like to go. Leave with clarity on what to do next, whether we work together or not.

What you'll leave with
  • A clear read on what's actually holding your pricing and bookings back.
  • The next two or three moves that will shift the most for your business.
  • An honest answer on whether working together makes sense. No pitch.

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Disclaimer

Testimonials shared on this page reflect individual experiences and are not guarantees of results. Outcomes will vary based on individual effort, circumstances, and other external factors. All collaborations are provided "as is" without any warranties, express or implied, including expectations of bookings, income, exposure, or specific career outcomes. By choosing to work together, you acknowledge that you are responsible for your own decisions and results. Nothing on this page constitutes legal, financial, or business advice.

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